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What is a catalogue? Electronic catalogues Catalogue design Catalogue importance Catalogue audience Parts of a catalogue Visual coherence of a catalogue Catalogue printing Catalogue types Types of electronic catalogues Catalogue business resources
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As said before, a catalogue is mainly visual. However, it has also another characteristic which can be skillfully used: the tactile aspect.
Even though the sense of sight plays the most important role in catalogues design, -through photographs, colors, etc-, the sense of touch is also very important. Through the touch, readers can perceive many things. Tactile communication can make a catalogue be welcome by the public.
We will point out two different aspects regarding paper use. It is greatly important to be able to know what type of paper you should use for each type of catalogue; to assess whether the use of certain type of paper could affect your profits. If you had plenty of money to spend you could choose the better and most expensive paper quality. But, as this is not an actual fact, since resources are limited, you should keep rigorous criteria when choosing the suitable paper for each catalogue.
Quality: the paper quality used to create a catalogue is one of the first impressions clients get when reading this graphic piece. Paper quality anticipates a catalogue quality and the products or services advertised on it. However, there isn’t a paper ranking. Even if an Illustration paper of 130 g. is often considered to be better than a Plain paper of 70 g., nobody can say whether a Matte Illustration paper is of better quality than a Glossy Illustration paper. In this regard, choosing a suitable paper for your catalogue depends on you and your graphic designer. Anyway, it is not always convenient to choose a high-quality paper. For instance, in order to create a catalogue advertising the month offers, it is often convenient to use a low-quality paper. In case you use a high-quality paper for creating a daily circulation catalogue, costs would be higher than profits. Texture (tactile aspect): the tactile sensation a reader gets when touching a catalogue is an important tool to reinforce this graphic piece impact. Texture is also helpful to make readers get certain subconscious perception of your company, since a paper can communicate an interesting message. For example, if your company of household appliances publishes a fridge catalogue, it is recommendable to use a thick and rigid, or even rough, paper in order to communicate a durability and strength message. On the other hand, if a catalogue promotes a hand vacuum cleaner, a soft, fine and easily folding paper should be used, which shows delicacy and versatility. There are endless possibilities.
The combination of these two main paper characteristics will always add effectiveness to your catalogue, as long as cost-benefit relationship is properly assessed.
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